If you're like most business owners, you think you're building wealth. The harsh reality? You're actually building an expensive prison that will trap you until the day you die.
After analyzing over $2 billion in successful exits (and studying every deal that collapsed), I've identified the 10 counterintuitive mistakes that separate entrepreneurs who create generational wealth from those who work forever.
These aren't the obvious mistakes everyone talks about. These are the backwards-thinking errors that sound logical but systematically destroy your exit value behind the scenes.
MISTAKE #1: The Income vs. Outcome Trap
Why your "profitable" business might be completely worthless to buyers (and the trap that keeps 73% of businesses from ever selling).
MISTAKE #3: The Overconfidence Death Spiral
This psychological blind spot cost one client $6.8 million, ended in a lawsuit, and destroys even the smartest entrepreneurs.
MISTAKE #4: The "Perfect Timing" Fallacy
Why waiting for "perfect market timing" means you'll likely die holding a worthless asset your family can't liquidate.
MISTAKE #7: The "Too Small" Myth
This myth is keeping you from the $5.8 trillion M&A opportunity happening right under your nose.
MISTAKE #9: The Lifestyle vs. Legacy Conflict
How optimizing for lifestyle comfort creates legacy poverty (and why your family will inherit your debts, not your wealth).
Your monthly profit means nothing if your business dies when you do. Every decision you make either builds transferable wealth or creates seller dependency. There's no middle ground.
The entrepreneurs who retire rich don't work harder. They avoid these 10 fatal mistakes that destroy exit value and trap business owners in golden cages of their own making.
Meet The Author
Brian T. Franco became a father at sixteen, a moment that catapulted him into a relentless pursuit of creating wealth for his family. What began as teenage determination has evolved into a twenty-three-year mission to help entrepreneurs escape what he calls "the entrepreneurial trap."
As the founder of Meritage Partners, a Newport Beach, California based M&A Advisory Firm, Franco has orchestrated over $2 billion in merger and acquisition transactions; however, his true passion lies in transforming how business owners think about their ultimate exit.
He believes the real challenge isn't building a successful company, but rather establishing an empire that generates wealth for generations.
Through proprietary frameworks, Franco guides business owners' evolution from operator to empire builder, sharing how to reshape companies into acquisition platforms and targets. His expertise includes implementing value drivers that make businesses irresistible to sophisticated capital and mastering integration strategies that turn acquisitions into exponential value creators.
Join the most important journey you'll ever take as an entrepreneur, from working on the income of your business to working on the outcome of your business through an exit that will alter your entire future.
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